Success Stories
Success is what TACODA® delivers to Publishers and Advertisers alike. When partnering with TACODA you get to work with people that strive for simplicity, flexibility and results. Here is just a sampling of some of our Publisher and Advertiser successes.
A new beverage product finds its audience
Using TACODA to launch its new Green Tea online, Snapple boosted visits to their Web site by targeted audiences and discovered unexpected new fans of the beverage.
Luxury toy retailer FAO Schwarz succeeds online
FAO's 2006 online holiday promotion increased brand metrics across the board with affluent shoppers and drove sales to the Web site.
TACODA delivered more brand impact and less waste
With TACODA’s Behavioral Targeting, Panasonic had an 88% lift in purchase intent which resulted from share being taken from Sony, Dell and Philips.
Audience Targeting Brings Shopping Success
LATimes.com and Macy’s teamed up for a Valentine's Day promotion that drove store traffic and catalog sales. Online-offline, behavioral targeting is the glue in cross-media promotion.
LATimes.com & Macy’s Case Study
Audience-Based Measurement Grows Success
When Weather.com showed how it could provide reach and frequency reporting on unique visitors to ads and editorial featuring Scotts Lawn Products, the marketer was sold.