TACODA - where the people are

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Reporting

Learn more about your audience's behavior on your site and across the network with TACODA reports. Publishers frequently confirm that TACODA behavioral insights help drive sales, content and marketing strategy.

With TACODA custom publisher reports, you can:
  • Increase market share by identifying new audiences engaged with your site
  • Learn what audiences are interested in after they leave your property
  • Discover new content strategies to drive increased traffic
  • Use report data to target new vertical sales channels
 Tacoda Reports include:
  • Site audience composition
  • Unique visitor population
  • Visitor interest views
  • Off-site media consumption & Behavioral interest
  • Indexes
  • Site Overlap
 Based on audience size and publisher need, TACODA also offers a suite of advanced reporting that includes:
  • comScore audience data
  • Engagement & consumption data
  • Advertiser performance reporting
  • Time-trended data
 

Sample Off-site Report
This report reveals the interests of your site's audience as they traverse across the TACODA network, outside of your site.

  Interest News: General News: Local Education: General Sports: General Unique Users 9,868,171 7,872,740 4,450,595 3,973,213 % of Site Audience 29.88% 23.84% 13.48% 12.03% Index 195 268 161 211

% of Site Audience: overlap between your site's unique visitors with the TACODA network. Note that users can have multiple interests.