Frequently Asked Questions
What is TACODA®?
TACODA is the world's largest and most advanced behavioral targeting advertising network. Since 2001, TACODA has provided a comprehensive range of behavioral targeting solutions to thousands of Web publishers and brand marketers. Our patent pending technologies power TACODA Audience Networks™ which enable brand advertisers to target relevant messages to specific audience segments.
What is Behavioral Targeting?
Behavioral targeting groups online visitors into targetable audience segments. TACODA's behavioral solution matches advertising messages with targeted behaviors or the best performing behavioral segments across the TACODA Audience Networks. When users receive advertising messages that match their interests, the results are dramatic.
What is TACODA Audience Networks™?
TACODA Audience Networks is a premium publisher network delivering the highest quality inventory targeted based on behavioral segments. It is held to high standards where TACODA actively monitors all the content, ensuring that branded advertising will not be associated with inappropriate content.
Where will my advertising run?
At TACODA we hold our network to the highest standards. In fact, we will guarantee that your advertisement will not appear adjacent to questionable content. Hence, TACODA has partnered with ContentWatch, which will automatically scan all of our network sites and isolate those with potentially inappropriate content for review before ads are placed.
TACODA Audience Networks is a collection of premium publishers delivering the highest quality inventory targeted based solely on behavioral segments across sites such as HGTV, Hoovers, Tribune Interactive and NBC Universal.
What advertisers are best for Behavioral Targeting?
Every advertiser should at least test behavioral targeting. The most active categories in using behavioral targeting are: autos, mortgage loans, insurance, consumer electronics and travel related advertisers. Behavioral targeting is most effective when used with high purchase-involvement products and products with distinct purchase cycles.
What are the benefits for running ads with TACODA?
As the largest Behaviorally Targeted advertising network, TACODA Audience Networks provides advertisers audiences at scale, on uncluttered, quality Web site environments. You get the massive reach your campaign(s) require easily through a single point-of-sale with cost-effective pricing. By advertising on TACODA Audience Networks you will reach more valuable audiences with less waste in a simple, efficient process backed by a high degree of trust.
- Massive Scale: The industry's first behaviorally targeted advertising network
- Premium Web site partners
- Turn comScore™ media plan into an actionable audience segment
- Full suite of advertising solutions that are proven to deliver results
- A single point of sale and service
How is TACODA Audience Networks different from other ad networks?
TACODA Audience Networks is different from others in a number of important characteristics:
Quality
- TACODA Audience Networks is comprised of premium quality Web sites including The New York Times Company, NBC Universal, Hoovers, HGTV, Food Network, Cars.com and Tribune Interactive.
- Only branded Web sites with quality content and audience invited to participate in Audience Networks.
- Advertisements are guaranteed to run in a clean, well-lit environment. To keep to this standard, TACODA has partnered with ContentWatch, which will automatically scan all of our network sites and isolate those with potentially inappropriate content for review before ads are placed.
- No ads redistributed through blind, broker networks where ads can run on sites of unknown or questionable quality.
Transparency
- Advertisers, upon request, will be given a list of all Web sites providing inventory in our network.
- Detailed reports that provide valuable insights into your audience; such as media consumption habits, interest indexes and visitor overlap.
- The ability to creative post-campaign reports that show delivery and performance characteristics different segments, whether or not the campaign was actually targeted to them.
- TACODA is able to modify targeted segments on the go to optimize your campaigns.
Scale
- With over 4,000 Web sites that have joined TACODA Audience Networks by either providing data or providing inventory, you get what your campaign(s) require to be successful
- Massive Reach
- Massive depth of data
- A library of pre-built behaviorally targeted segments.
- The ability to create custom segments on the fly.
- Re-messaging behavioral targeting provides additional frequency to target consumers.
Why do advertisers run campaigns on TACODA Audience Networks?
National advertisers run large branding campaigns on TACODA networks to reach targeted audiences at scale, in uncluttered, quality Web site environments. You can get the massive reach your campaign(s) require easily through a single point-of-sale with cost-effective pricing. Through TACODA's network, you reach more valuable audiences with less waste in a simple, cost-effective process backed by a high degree of trust.
What is TACODA’s Privacy Policy?
TACODA considers privacy to be of paramount importance and acts with the utmost respect for its protection. TACODA only uses anonymous, non-personal identifiable information (non-PII) data. All user data is rolled up into segments. TACODA does not permit data to be shared between or among publishers; it only "matches" it for targeted ad deliveries. TACODA is TRUSTe certified and is compliant with the FTC-endorsed NAI (Network Advertising Initiative) principles. To learn more about TACODA's Privacy Policy visit http://www.tacoda.com/notice/privacy_policy.html.
Why does Behavioral Targeting work?
Buying behaviorally targeted placements gives advertisers the opportunity to be less wasteful in their media buys and creates greater efficiency in overall online media planning.
Behavioral targeting connects you to consumers during a specific point in their purchase cycle through your advertising. Thus your messaging can focus on where that consumer is in the purchase funnel. Additionally, behavioral targeting presents the opportunity to continue to communicate with the consumer even after a sale has been completed.
What ad sizes and formats are supported?
The network supports the following standard IAB sizes:
- 728x90 Leaderboard
- 160x600 Wide Skyscraper
- 300x250 Medium Rectangle
Most rich media formats are supported. See creative specifications for more detail.
What kind of reporting do you get?
All campaigns on TACODA Audience Networks are backed by our Insight™ reports. These comprehensive Insight reports center on what you, the marketer, need to gain as an advantage over your competition. Throughout your campaign with TACODA you will receive valuable audience reports that will provide you a complete profile of your audience; such as media consumption habits, interest indexes and visitor overlap.