Creative Guidelines
Creative Submission
Insertion orders and creative are due at least four full business days prior to campaign launch date.If creative is to be 3rd party served, it must have Javascript ad calls
For more information about TACODA creative specifications, please contact adops@tacoda.com
IAB Standard Advertising Units
| IAB Ad Unit | Dimensions | Initial File Size | Max. File Size | Max. Ad Expansion | Animation | Looping |
|---|---|---|---|---|---|---|
| Medium Rectangle | 300x250 | 50K | 100K | 550x250 | 15 sec. | 3 times |
| Leaderboard | 728x90 | 50K | 100K | 728x270 | 15 sec. | 3 times |
| Wide Skyscraper | 160x600 | 50K | 100K | 400x600 | 15 sec. | 3 times |
Creative Format Guidelines
Animation/Looping
- Total animation time may not exceed 15 seconds and may not exceed 3 loops of animation
- Ads may not employ persistent rapid or "strobing" animation of any graphic, copy, or background elements
Audio
- Audio must be user-initiated on click
- Audio shut-off functionality must be clearly visible to the user
Ad Expansion
- Ad expansion must be user-initiated
- Ad expansion or contraction functionality must be clearly visible to the user
- The method of ad expansion and contraction must be the same (e.g. rollover or click)
- Close on roll off or must have [x] or "close [x]" on upper right corner of ad
| Creative | Expansion Direction |
|---|---|
| Banner | Down |
| Skyscraper | Left |
| Box Unit | Left |
Note: We advise that you set your 3rd party ad server to expand the creative according its orientation, if this feature is available.
Flash® Ads
- A backup GIF or JPG image must be supplied
- All Flash creative should employ the Click Action on (release) {getURL(clickTAG, "_blank");}
- Version Flash 8 or earlier is recommended
Video
- Video time may not exceed 30 seconds
- Video can play on initial load or be user-initiated via rollover or click
- Audio must be user-initiated by click
- All Flash creative must have wmode set to "transparent"
Distinctive Content
- Ads must not be designed to mimic news or editorial content
TACODA requires four full business days to test and approve ad creative submissions.
Rich Media
TACODA Audience Networks works with most commercial rich media companies. All rich media applications, such as video or DHTML, should occur within the standard purchased pixel space. Expanding units must be user initiated. The following are a list of some of the rich media vendors that are approved:
- DART Motif (In-Page Banner, Expandable Banner, Streaming Video)
- Atlas Rich Media
- Eyeblaster (Polite Banner, Expandable Banner, Videostrip Banner)
- PointRoll (TomBoy Banner, FatBoy Expandable)
- Klipmart
- EyeWonder
- Unicast
- Interpolls
- Shoshkeles/United Virtualities
Technical Specifications
Approved Ad Serving
The following ad servers are approved. Campaigns served from such ad servers shall be invoiced according to IAB / AAAA Terms & Conditions V2.0.
- Doubleclick/DART
- Mediaplex
- Avenue A/ Atlas DMT
- Bluestreak
- Advertising.com
- AdDynamix
- Enliven
- Eyeblaster
- Shoshkeles/United Virtualities
- Real Media
- Bell Sympatico / Cossette Communications
- Unicast
- Poindexter
- Fast Click (aka Adserver)
Unapproved 3rd Party Ad Servers
All other ad servers including those listed below are unapproved. Campaigns served from such ad servers shall be invoiced based off of TACODA statistics:
- Adjuggler
- Response Base
- AdSolutions
- Value Ad
- ExImpact
- ZEDO
Any third-party ad servers NOT listed here must be tested prior to campaign start date and Ad tags should be provided seven (7) days in advance of the campaign start date. During the initial campaign period for any new or proprietary ad server, if discrepancies of impressions served are above 10 percent for more than three (3) individual days, invoices shall be invoiced based off of TACODA statistics.
Ad Serving Reliability
BPA Worldwide audits the integrity, processes and systems for TACODA’s advertising server; Burst!. BPA is the global industry resource for verified audience data and media knowledge. BPA delivers consumer and business media audits of unsurpassed rigor, objectivity, accuracy, transparency and timeliness—audits that provide solid assurance for both media owners and media buyers.
ImServices Group Ltd. has recently completed an audit of TACODA Audience Networks and finds its privacy and general business practices meet or exceed FTC, NAI and eTrust Principles. ImServices Group, is a leading provider of independent consulting and verification services, including process reviews, activity and privacy audits, for Web sites, third-party ad servers, email delivery systems and other interactive media companies.
OPA Advertising Policy
All advertisements are subject to approval by TACODA. TACODA reserves the right to refuse any ad submission which does not meet the requirements specified above, or is deemed otherwise inappropriate, distracting, or harmful to the user experience for TACODA Audience Networks visitors.
For more information about TACODA creative specifications, please contact: adops@tacoda.com