News and Press Releases
TACODA UK Passes IASH Audit
March 26, 2008
LONDON TACODA prides itself on being a network which guarantees only premium inventory, of impeccable quality. Publishers can rest assured that, upon joining our network, they become part of a well respected and high-quality network, whilst advertisers can be safe in the knowledge that their campaigns will appear only on sites of excellent quality which, due to the transparent nature of the network, can be viewed prior to committing any spend.
TACODA Promotes Steven Stein to Northwest Director of Ad Sales
February 27, 2008
New York Steven Stein, who has been TACODA’s San Francisco-based Manager of Northwest Advertising Sales since May 2006, has been promoted to Northwest Director of Ad Sales.
TACODA Hires Adrian Lacey to be Managing Director of UK Operation
February 15, 2008
New York and London Adrian Lacey, who has been Digital Director of Publicitas Europe since 2006, has been named Managing Director of TACODA’s UK operation based in London and responsible for developing publisher, client and agency relationships across the United Kingdom and Ireland.
New Study Shows Heavy Clickers Distort Click-Through Metrics
February 12, 2008
Chicago Starcom USA, TACODA, and comScore collaborated on the “Natural Born Clickers” research study whose results call into question click-through rates as a primary source of accountability for Internet display advertising aimed at brandbuilding.